More than just a journey…
The Safari and Soul way
We are a small, independent luxury tour operator. We design a limited number of private safaris each year, and we design every one of them as if it were our own.
Who we are
Safari people first, travel company second
Safari and Soul Journeys began with a simple frustration: too many safaris are sold from a spreadsheet by people who have never slept in the camps they recommend. We wanted to build the opposite. A company where every itinerary is designed by someone who has driven the transfers, walked the trails and sat around the fire with the guides.
So that is what we do. We travel constantly, we keep our list of partners short, and we say no to journeys we cannot do properly.
Our name is a promise. Safari is the wilderness, the wildlife, the light. Soul is everything that makes it matter: the people, the culture, the quiet, and the way you feel when you come home.
What we stand for
Four words we design by
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Exclusive
Private guides, owner-run lodges and camps chosen for their quiet, not their fame.
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Authentic
Real wilderness, real communities. We travel every route ourselves before we recommend it.
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Sustainable
Partners who protect the land and pay the people who live beside it.
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Personalised
One journey, designed around you, by a single dedicated travel designer from first call to homecoming.
How we travel
Light on the land, generous to its people
We work only with camps and lodges that can show us how they protect the land they sit on and how they pay the communities around them. Where a community-owned conservancy exists, we use it. Where a guide is local, we ask for them by name.
None of this makes a safari less luxurious. In our experience it makes it more so. The best guides, the quietest camps and the most honest welcomes are almost always found where tourism gives more than it takes.
- Owner-run camps with a stake in the land
- Community conservancies and local guides
- Small groups, private vehicles, minimal footprint
- Carbon-conscious routing and fewer flights where the drive is worth it
Working with us
What to expect
- 01
A real conversation
We start by listening. Who is travelling, what you love, what you would rather avoid.
- 02
Honest advice
If a camp is overrated or a month is wrong, we will say so. Our reputation depends on it.
- 03
One point of contact
The designer who plans your journey is the person who answers when you call, before, during and after.
- 04
Protected bookings
Your money is protected and your journey is insured against the unexpected. We will walk you through exactly how.
Let’s talk about Africa
No forms to fill in if you would rather not. Email us, and a designer will reply personally within one working day.